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Paper #1: The Pepsi Challenge

n      Pepsi-Co wanted to show that most Americans prefer Pepsi to the other leading brand of soda, Coca-Cola. To demonstrate this, Pepsi conducted a taste preference test in which participants took a taste of both Pepsi and Coca-Cola and indicated their preference. Here is how the study was conducted.

n      Pepsi set up a booth in a large supermarket with a large banner stating, “Take the Pepsi Challenge”. All around the booth were bottles and cans of Pepsi. As shoppers walked by, they were asked to take the Pepsi challenge. Those who decided to take the challenge approached the booth. They were shown two cups on the table. They were told one of the cups contained Pepsi and the other, another leading brand of soda. Pepsi was placed in the cup to the right of the customer and the other leading brand to the left of the customer. The customers were then instructed to take a taste from the cup to their right and then to take a taste from the cup to their left. The results indicated that over half of the customers indicated a preference for Pepsi.

n      The criteria for paper 1 includes:

     a) An APA title page.

     b) A discussion of the methodological flaws in this study (at least 4).

     c) Suggestions for improving the study (at least 4).

n      Due Date: Tuesday, February 12

APA Format

General Formatting Rules:

n1” margins.

n12 point Times Roman Font Style.

nDouble Space.

nLeft justification & no hyphenation.

nPage Header & # in upper right corner of all pages.
 

Page Header & Page Number

nin upper right corner of all pages.

nAlign using right justification.

nPage header is first 2-3 words of title.

nCapitalize first letter of each word in page header.

n5 spaces between page header and page number.
 

Title Page: Running Head

nRunning head

¨abbreviated title not exceeding 50 characters.

¨Typed in UPPER CASE LETTERS.
 

Formatting for Title Page

nRunning head is typed flush left at top of title page.

nThe title, author’s name & affiliation are all centered in the upper half of the page.
 

Title Page: Title

nThe title should summarize the main idea of the paper in 10-12 words.

nCapitalize first letter of each word of title.
 

Title Page: Author’s Name

nInclude the author’s first name, middle initial(s), and last name to reduce likelihood of mistaken identity.

nOmit all titles (e.g., Dr.) & degrees (e.g., Ph.D.).

nUse the same format for all your papers.

nThe affiliation identifies the location where the author or authors conducted the investigation.

¨Merced College