Learning
Pavlov’s Experiment
Classical Conditioning (Pavlovian
Conditioning)
n
An organism learns to associate stimuli.
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Terminology
n
Unconditioned Stimulus (UCS):
stimulus that always and naturally ELICITS a response
n
Unconditioned Response (UCR):
response that always and naturally occurs at the presentation of the UCS
n
Neutral Stimulus (NS): stimulus
that does not naturally elicit a response associated with the UCR
n
Conditioned Stimulus (CS):
stimulus that will, after association with an UCS, cause a conditioned response
(CR) when presented to a subject by itself
n
Conditioned Response (CR):
response that occurs upon the presentation of the CS
Analysis of Pavlov’s Study
Classical Conditioning
n
The Classical Conditioning “paradigm”
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UCS--------------------->UCR
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NS + UCS--------------------->UCR
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CS------------------------------------------>CR
Relevance to your life
n
Taste-aversion learning: associating a particular sensory cue
(smell, taste, sound or sight) with getting sick and thereafter avoiding that
particular sensory cue in the future.
n
n
Emotional Responses
n
Conditioned emotional responses:
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Little Albert.
Exercise
n
Identify the NS, UCS, UCR, CS, & CR for the following:
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A researcher sounds a tone, then places a piece of meat into a
dog’s mouth, causing it to salivate. Eventually, the sound of the tone alone
causes the dog to salivate.
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While listening to a song on his car radio, a man accidentally
bumped into a red car in front of him. Thereafter, whenever he sees a red car,
he experiences a severe anxiety attack.
Classical Conditioning
n
Some pointers on effective
conditioning
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NS and UCS pairings should not be
more than about 1/2 second apart for best results
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Intensity of UCS effects how many
training trials are necessary for conditioning to occur
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Operant Conditioning
n
Learning based on consequences.
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The consequences serve to ↑ or ↓ the likelihood of making that
response again
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Operant Conditioning
n
Reinforcement is any procedure that
n
Punishment is any procedure that
How do you get someone to start doing
something?
n
Positive Reinforcement: The
addition of a stimulus that increases the likelihood of that response occurring
again.
¨
+ =
n
Negative Reinforcement: The
removal of a stimulus that increases the likelihood of that response occurring
again.
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- =
How would you weaken a response or get
someone to stop doing something?
n
Positive Punishment: The addition
of a stimulus that decreases the likelihood of that response occurring again.
¨+
=
n
Negative Punishment: The removal
of a stimulus that decreases the likelihood of that response occurring again.
¨-
=
Reinforcement/Punishment
Demonstration
Positive Reinforcement
n
Shaping
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A procedure in which a reinforcer is delivered for successive
approximations of the desired response.
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Can be used to create a new response pattern in a subject
Demonstration
Schedules of Reinforcement
n
Continuous: reinforcement occurs after every response
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n
Partial: reinforcement occurs after some, but not all, responses
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Partial Reinforcement Schedules
n
Ratio: every nth response is reinforced
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Fixed:
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Variable:
n
Interval: first response after some interval results in
reinforcement
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Fixed:
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Variable:
Punishment
n
Potential Problems
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punishment often has a generalized inhibiting effect on the
punished individual (they stop doing ANY behavior at all)
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we learn to dislike the punisher (a result of classical
conditioning)
Punishment
n
Potential Problems
¨
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punishment does not teach more appropriate behavior
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punishment may cause emotional damage in the punished individual
(antisocial behavior)
Punishment
n
Potential Problems
¨
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the best tool for engineering behavior is positive reinforcement
Classical Versus Operant Conditioning
n
Classical conditioning— Operant
condition—
n
Classical conditioning— Operant
conditioning—
n
Classical conditioning— Operant
conditioning—
Type of Conditioning?
n
When a mother strokes her infant’s skin, the stroking creates
pleasure responses in the baby. After this goes on for many days, the baby
begins to show pleasure responses simply at the sight of the mother (before even
being touched).
n
The baby’s response is an example of ______ conditioning?
Type of Conditioning
Cognitive-Social Theory
n
Cognitive-social theory:
n
Observational learning refers to
the notion that humans can learn through observation of models
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Involves cognitive abilities to
organize and remember the modeled behavior
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Person must decide to use the
modeled behavior
Bandura