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The Scientific Method

 

How do you answer questions?

n   Testimonials:  use of personal experiences to make decisions

 

n   Testimonials have PROBLEMS:

    

     1.  Placebo effect

    

     2.  Lack generalizability

 

HOW?
Pseudopsychologies

n    Relying on pseudopsychologies:  unreliable approaches that do not use the scientific method

 

n    Examples of pseudopsychologies include:

 

 

 

HOW?
Correlational Research

n   

n    Correlations vary in direction:

¨  Positive association:

 

¨  Negative association: 

 

¨  No relation:

 

 

Correlation

Problem: CORRELATION DOES NOT INDICATE CAUSATION!

 

 

 

 

 

n      Reverse causality

 

 

 

 

 

 

 

n      Problem of third variables

 

 

n    Correlation coefficient =

¨ 

 

 

n  

n  

 

 

Overview of the Scientific Method

 

 

 

 

 

 

 

Scientific Method
Hypothesis

n  

 

 

 

 

n   Operational Definition

¨

 

Scientific Method
Data Collection

n   Objectivity: 

 

n   Reliability: 

 

n   Validity:  I

 

n   Representative Sampling: 

 

nReplication: 

 

 

Descriptive Research

n    Naturalistic observation: 

 

n  Advantages: 

¨
 

n  Disadvantages: 

¨
¨
¨

 

Descriptive Research

n   Surveys: 

n  Advantages: 

¨
 

n  Disadvantages: 

¨
¨

 

 

Descriptive Research

n   Case study:  an in-depth study of a single person

¨ Advantages

n 

 

¨ Disadvantages

n 

n 

n 

 

The Experiment

n    Experiment: 

 

n  Advantages: 

¨
 

n  Disadvantages: 

¨
¨

 

The Experiment

n    To test a hypothesis, an experimenter defines the variables of the hypothesis:

 

¨ Cause: Independent variable (IV)

n 

 

¨ Effect: Dependent variable (DV)

n 

 

n    The experimenter manipulates the IV and measures the DV to test the hypothesis

 

The Experiment

n   Experimental Group: 

 

n   Control Group: 

 

Active Learning Exercise

 

 

 

 

 

 

 

Critical Thinkers:                                        Non-Critical Thinkers:

 

 

 

 

CRITICAL THINKERS…

n   look for alternative explanations and contradictory evidence!!!