Marketing

Business Division

MKTG-30 MARKETING
3 units: 3 hours lecture.
Advisories: ENGL-81, ENGL-84.
This course provides a broad understanding of the promoting, pricing, and distribution of products and services. Promotional mixes are studied including sales promotion, advertising, packaging, personal selling, public relations, and publicity. A study is made of understanding customer needs and behaviors; developing a product and/or service mix to satisfy customer needs, and profitability. Legal, political, cultural, social, economic, competitive, and ethical aspects of marketing are discussed. (12/99)

MKTG-31 RETAIL MANAGEMENT (Also: MDSE-31)
3 units: 3 hours lecture.
Advisories: ENGL-A, ENGL-41.
This course is a study of the principles and practices of retail
merchandising. It is designed to help develop skills in organizing, operating, and managing in the retail merchandising industry. It will also provide students with the knowledge necessary to enter the field of merchandising and to provide a basis for advancement for those currently employed in the field. (4/04)

MKTG-32 SALESMANSHIP (Also: MDSE-32)
3 units: 3 hours lecture.
Advisories: ENGL-A, ENGL-41.
This course is designed to provide the student with a theoretical and practical background in salesmanship. Included in this course is the study of the psychology of selling, selling principles and techniques, advertising and sales promotion, and development of the individual for entry into the field of salesmanship. (3/00)

MKTG-33 ADVERTISING (Also: MDSE-33)
3 units: 3 hours lecture.
Advisories: ENGL-A, ENGL-41.
This is an introductory course in advertising principles and techniques. Areas of study will include advertising agencies; preparation of advertisements, including copyrighting, illustration, and layouts; media selection; budgeting for advertising; psychology and persuasion of advertisements; and the use of advertising as a tool in sales promotion. (11/03)